Wednesday, 8 September 2010

Nike Sportswear Video‘Sneak and Destroy’ – Destroyer Burrito

Nike Sportswear Sneak and Destroy   Destroyer Burrito
Portland, Oregon is perhaps the best NBA-only city in the United States and it’s notable for the presence of over 200 mobile food vendors. his is the definition of creativity. Instead of putting it in a store and making the release blah, this allows the customers to participate in the event instead of the outdated format of produce and sell. With hints broadcast via Twitter, NSW followers can go up to the Koi Fusion truck at Musicfest and simply ask for a ‘Destroyer Burrito’ to get your own aluminum cylinder, roughly 4x the size of your average Chipotle.his is the definition of creativity. Instead of putting it in a store and making the release blah, this allows the customers to participate in the event instead of the outdated format of produce and sell. Quite an interesting collaboration, and you can see a video detailing the project in full by clicking the jump below.

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